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Awakening the “sleeping beauty” of Japanese tableware : the roles of linguistic fetish and iconicity
http://hdl.handle.net/10959/00005502
http://hdl.handle.net/10959/0000550258a0fa17-071e-4ba8-85e0-0b0725bb1590
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
gjis_8_23_41.pdf (1.0 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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| 公開日 | 2022-07-28 | |||||
| タイトル | ||||||
| タイトル | Awakening the “sleeping beauty” of Japanese tableware : the roles of linguistic fetish and iconicity | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | eng | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 著者 |
Shibata, Ayako
× Shibata, Ayako |
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| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | This study demonstrates how a little known brand of traditional Japanese pottery, Hasami ware, has revitalised itself through visual representation in names, logos, and product designs. This successful case of brand revitalisation can be a model for the Japanese traditional craft industry, which has been struggling to enliven its business for a long time. In analysing brand names, the idea of “linguistic fetish” （Kelly-Holmes 2005; 2014）, “the phenomenon of using languages for symbolic （fetishised） rather than utility （instrumental-communicative） purposes in commercial texts” （Kelly-Holmes 2014, 135）, is adopted. In addition, the effects of the iconic resemblance between logotypes and products are also analysed. Finally, the newly revitalised brand image of Hasami ware is discussed. | |||||
| 書誌情報 |
en : The Gakushuin Journal of International Studies 号 8, p. 23-41, 発行日 2022-03 |
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| 出版者 | ||||||
| 出版者 | 学習院女子大学 | |||||
| 言語 | ja | |||||
| 出版者（英） | ||||||
| 出版者 | Gakushuin Women's College Institute of International Studies | |||||
| 言語 | en | |||||
| ISSN | ||||||
| 収録物識別子タイプ | PISSN | |||||
| 収録物識別子 | 21884927 | |||||
| 書誌レコードID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AA12687381 | |||||
| フォーマット | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | application/pdf | |||||
| 著者版フラグ | ||||||
| 出版タイプ | VoR | |||||
| 出版タイプResource | http://purl.org/coar/version/c_970fb48d4fbd8a85 | |||||
