@article{oai:glim-re.repo.nii.ac.jp:00000475, author = {杉田, 善弘 and Sugita, Yoshihiro}, issue = {3}, journal = {學習院大學經濟論集, The journal of Faculty of Economics, Gakushuin University}, month = {Oct}, note = {application/pdf}, pages = {211--224}, title = {新製品開発のマーケティング}, volume = {40}, year = {2003}, yomi = {スギタ, ヨシヒロ} }