{"created":"2023-05-15T14:22:56.372054+00:00","id":3362,"links":{},"metadata":{"_buckets":{"deposit":"c8b48f96-331b-4b37-977a-361f28b132ba"},"_deposit":{"created_by":15,"id":"3362","owners":[15],"pid":{"revision_id":0,"type":"depid","value":"3362"},"status":"published"},"_oai":{"id":"oai:glim-re.repo.nii.ac.jp:00003362","sets":["1253:1361:16:528"]},"author_link":["34015","34523","34525"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2015-04","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"14","bibliographicPageStart":"1","bibliographicVolumeNumber":"52","bibliographic_titles":[{"bibliographic_title":"學習院大學經濟論集","bibliographic_titleLang":"ja"},{"bibliographic_title":"The journal of Faculty of Economics, Gakushuin University","bibliographic_titleLang":"en"}]}]},"item_10002_description_19":{"attribute_name":"フォーマット","attribute_value_mlt":[{"subitem_description":"application/pdf","subitem_description_type":"Other"}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"本稿では，経営者のための，初期費用がかからず，対費用効果の高い口コミ分析手法を提案する。提案手法の特徴は，評判の全容の俯瞰，及び潜在的事前期待の発見，ホリスティックな視点からの有益コメントの発見である。その適応事例として＠コスメのマスカラの口コミ分析を行った。そして潜在的事前期待として，「まつげへのダメージ回避」，「まつげへのトリートメント効果」を，また，ホリスティックな有益情報として「他のベース化粧品との組合せ」などが発見できた。また，この手法とLSAによる分析結果の比較を行ない，分析の本質的な部分は度数分布であり，本提案手法でも把握可能なことを示した。経営者の本当に欲している情報とは，顧客の潜在的事前期待であり，画期的な商品機能改善や，新商品の開発に結び付く未知の機能，サービスであろう。本稿で我々が提案した分析手法は，簡単な方法ではあるが，こうした経営者のニーズに応えている。 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