@article{oai:glim-re.repo.nii.ac.jp:00000255,
 author = {上田, 隆穂 and Ueda, Takaho},
 issue = {4},
 journal = {學習院大學經濟論集, The journal of Faculty of Economics, Gakushuin University},
 month = {Mar},
 note = {application/pdf},
 pages = {19--48},
 title = {TVCFの提示情報量と提示方法に関する検討 : 15秒CFの情報量と伝達度の関連及び情報想起確立決定要因に関する検討},
 volume = {25},
 year = {1989},
 yomi = {ウエダ, タカホ}
}