@article{oai:glim-re.repo.nii.ac.jp:00000240,
 author = {上田, 隆穂 and Ueda, Takaho and 金子, 武久 and Kaneko, Takehisa},
 issue = {2},
 journal = {學習院大學經濟論集, The journal of Faculty of Economics, Gakushuin University},
 month = {Sep},
 note = {application/pdf, 論文(Article)},
 pages = {1--23},
 title = {The Effect of TV Advertising on Consumer's Price Sensitivity to New Entry Products : The empirical research whose objects are food items sold in the supermarket},
 volume = {24},
 year = {1987},
 yomi = {ウエダ, タカホ and カネコ, タカヒサ}
}